It has been announced that McFarlane Toys have agreed on a licensing deal with Blizzard Entertainment and will begin developing action figure product from Diablo and The World of Warcraft. We should see the first figures in the Autumn to coincide with the release of the Diablo IV video game.
Read the full press release below, and we will of course keep track of any new McFarane Blizzard figures on our McFarlane Collectors Database
Los Angeles, Calif. June 7, 2023 – McFarlane Toys has announced that they have signed a licensing agreement with Blizzard Entertainment to develop a range of collectible figures across the Diablo, World of Warcraft and the upcoming Warcraft Arclight Rumble universes. The initial product launch this fall will coincide with the highly anticipated Diablo IV video game release.
McFarlane Toys founder, Todd McFarlane said, “What I try and do within the walls of McFarlane is to find big brands that look super-cool. It’s a fairly simple formula that can be very hard to find, but the talented creators over at Blizzard have been making and designing tons of fun, detailed and visually stunning worlds across their games for decades. And now, my company gets to go play in their sandbox. This should be a hoot! Our goal is to deliver figures to fans of Diablo and Warcraft games that will add value to their enjoyment of playing in those worlds, because when you aren’t playing the games you will be able to look at them on your shelf in 3D form.”
“We are thrilled to announce this partnership with Blizzard and to be working with them to bring these iconic game universes to life in a way that only McFarlane Toys can” said Cristy Collins, Vice President of Licensing for McFarlane Toys. “Diablo and Warcraft both have millions of passionate fans and we’re excited to provide another way for them to engage with these brands. This is also a great way to introduce new fans to the games.”
“Blizzard Entertainment has long been known for its iconic worlds filled with unique characters, and we are excited to partner with McFarlane Toys to give gamers everywhere the chance to bring home and showcase some of their favorite game characters through collectible figures,” said Derek Romano, Director of Licensing for Blizzard Entertainment.
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...
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