McFarlane Toys and Warner Bros. Discovery have announced that the global licensing agreement has been renewed and will now run until 2025. The agreement has been in place since 2019 and allows McFarlane access to create action figures and statues from the Warner Bros. Discovery stable and particularly the DC Multiverse. The partnership will also continue to work within other WB properties, as seen most recently with the re-launched Movie Maniacs series.
Read the full press release below, and keep track of the McFarlane Action Figure lines via our comprehensive McFarlane Database.
Tempe, AZ, May 31, 2023 – McFarlane Toys (www.mcfarlanetoys.com), a leading global toy and collectibles company, announced today that it has renewed its global licensing agreement with Warner Bros. Discovery Global Consumer Products (WBDGCP).
Since 2019, McFarlane has partnered with Warner Bros. Discovery Global Consumer Products to bring iconic and fan-favorite characters to life. From the DC Multiverse collection to most recently the Movie Maniacs collection celebrating Warner Bros. 100th anniversary, McFarlane and WBDGCP will continue to bring fans high quality, detailed, collectible figures, statues, and vehicles with this extended partnership between the two companies through 2025.
“Our previous contract for the DC Multiverse was a huge opportunity for McFarlane Toys to be involved with some of the best brands on the planet. Being able to play creatively with characters like Superman, Batman, The Flash and Wonder Woman, along with many other brands in the vast Warner Bros. library, proved to be a huge success for us and Warner Bros. Discovery Global Consumer Products. An extension of the contract expands the depth and range of what we can bring to the marketplace to excite fans around the world. I am grateful for WBDGCP’s continued confidence in us.” – Todd McFarlane
“We’re honored and excited to continue our partnership with Warner Bros. Discovery Global Consumer Products. The depth of content and characters within DC, combined with the passion we have for comic book culture, has fueled our development for products that fans and collectors want, which has resulted in strong business growth over the past three years. We’re looking forward to more successful years together,” said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...
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