Over the past 10 or so years, Star Wars has run various 'product reveal' campaigns including the original Force Fridays, Mando Monday, and the recent Gift the Galaxy program. In 2025, the Star Wars product reveals will all fit under a Power the Force banner including new Hasbro action figure products as well as other key Star Wars merchandise from Lego, Funko, Jazwares, and more.
The Power the Force program will include new products for Andor Season 2, the 20th Anniversary of Revenge of the Sith, and the 10th Anniversary of The Force Awakens. We will, as we always do, share any key Power the Force product reveals in line with our action figure focus including both Hasbro's Star Wars collector lines, and Jazware's Micro Galaxy Squadron ships and vehicles.
Read the full article at starwars.com or below
Imagination. Creativity. Adventure. These words not only capture some of the magic of Star Wars and its multigenerational fans, it also describes this year’s Power the Force consumer products campaign.
It’s a big year for Star Wars, with highlights including Star Wars Celebration Japan, the release of Andor A Star Wars Story Season 2, the 20th anniversary of Star Wars: Revenge of the Sith, and the 10th anniversary of Star Wars: The Force Awakens. To celebrate, Power the Force is a yearlong campaign showcasing some of the saga’s iconic ships, favorite characters, memorable droids and, of course, lightsabers.
To kick off the campaign, StarWars.com has an exclusive first look at a new entry in the popular LEGO Star Wars Helmets Collection: the AT-AT Driver Helmet! The twelfth helmet in the long-running collection, and the first new entry since 2023, the AT-AT Driver LEGO Star Wars helmet will take you back to the Battle of Hoth from Star Wars: The Empire Strikes Back. Complete with a display stand and nameplate, you can add this unique brick building set to your collection on March 1, available at Target and LEGO stores.
In addition to even more new LEGO Star Wars sets coming soon, Power the Force will feature collectibles, apparel, and toys across a host of brands, including Hasbro, Funko, Citizen, Jazwares, RSVLTS, RockLove Jewelry, Topps, and more. And keep your Jedi senses honed for some surprises along the way!
Stay tuned for more exciting Power the Force announcements on StarWars.com, at Star Wars Celebration Japan, on the Star Wars Kids YouTube channel and beyond!
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About Me : As a child of the '70s and '80s I grew up in a golden age for action figures and in my youth bought and sold myself through collections of Star Wars, G.I. Joe (Action Force), and M.A.S.K. while also dabbling in He-Man, Transformers and Ghostbusters. Roll forward and I am now reliving that Youth with the action figures of today and am a collector and fan of the larger 6-8 inch figures from my favourite movie and TV licenses - including the ones mentioned above, but also the Marvel Cinematic Universe, Doctor Who, and the Aliens. I launched The Mephitsu Archives in 2015 with a view of creating a UK-focused site or these figures where fans can pick up the latest action figure news, read reviews and get information on where to buy their figures and what is currently on store shelves. I hope I am delivering that to you guys...
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